Reddit marketing guide
How to find leads on Reddit
Every day, people on Reddit post things like 'what tool do you use for X?' and 'how do I solve Y?' — describing the exact problem you solve. Those threads are leads. Here's how to find them and turn them into customers without getting flagged.
Search for buying-intent language
Use Reddit's search (and Google with site:reddit.com) for the phrases your buyers use when they're looking for a solution:
- 'recommend a tool for…' / 'best app for…'
- 'how do I…' / 'struggling with…'
- 'alternative to [competitor]'
Each match is a person actively looking — far warmer than a cold post.
Monitor the right subreddits continuously
Leads are time-sensitive — a thread is hottest in its first few hours. Keep an eye on the subreddits where your buyers ask questions, and jump on relevant threads early while they're still active.
Comment to help first, mention your product second
Write a genuinely useful answer to their question. Then, only if it's truly relevant, mention how your product fits — ideally framed as 'I actually built something for this' rather than a hard pitch.
Helpful comments that happen to mention a product almost never get removed. Drive-by promo does.
Play the long game with your profile
People who find your comment helpful will check your profile. Keep it clean and value-forward so it does the selling for you. A good comment history is a 24/7 lead magnet.
Let us find the threads for you
Growditt's comment finder surfaces live Reddit threads where your product is genuinely relevant — and drafts a helpful comment that won't get removed.
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Frequently asked questions
Can you generate leads on Reddit?
Yes. By finding threads where people ask for solutions you provide and answering helpfully, you reach high-intent prospects at the exact moment they're looking — without paying for ads.
How do I find people asking for my product on Reddit?
Search Reddit (and Google with site:reddit.com) for buying-intent phrases like 'recommend a tool for…', 'best app for…', and 'alternative to [competitor]' within your target subreddits.
Is it against the rules to pitch in Reddit comments?
Hard pitching is. But answering a question helpfully and mentioning your product when it's genuinely relevant is welcomed in most subreddits — as long as you're adding value, not spamming.